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Web agencyMid case2024 · Production

Quote Pilot

Inbound qualification & quote draft

The first hour of triage, structured; humans send

25-person digital agency

Context

Requests classified by project taxonomy, missing info collected, quote draft generated from rate cards (not invented). The LLM writes prose; prices come from rules. Slack notify for validation.

Challenge

Triage and first quote drafts always postponed. Prospects waiting, sales stuck on mechanics.

Solution

Form → qualify → rate cards / packages → quote draft → Slack notify → human send.

Results

  • First structured draft in minutes on standard requests
  • Fewer mis-categorized projects
  • Sales focused on negotiation and atypical cases
  • Zero customer send without validation

Limits

  • Out-of-grid projects (custom packages, R&D) stay fully human.
  • Without taxonomy and fresh rate cards, the draft is noise.

Checklist to rebuild this

  1. Project taxonomy (5-10 types)
  2. Versioned rate cards / packages
  3. Form: minimum fields to classify
  4. Rule: LLM does not invent price lines
  5. Slack / email: sales owner + review SLA
  6. Monthly review of mis-classifications